Users can also search for cinemas, bars and beauty salons inside the app. 'The set-up of Douyin Pay is to supplement the existing major payment options, and to ultimately enhance user experience on Douyin,' Douyin said in a statement to Reuters on Tuesday. When Douyin shows a user, say, a cheeseburger or a slushy, it includes a link to place a delivery order or a coupon that can be redeemed in person. Beijing-based ByteDance recently launched its own third-party payment service for Douyin, the Chinese version of its hit short video app TikTok, as it presses to expand into the e-commerce business in China. Last year it began offering food and grocery delivery in big cities such as Beijing and Shanghai. Alipay and WeChat Pay are the major mobile payment players in China. ByteDance has primarily focused its operations on its social media apps, with most of its $80 billion annual revenue coming from what they generate in advertising. The formula is a big deal for Zhou, and a significant development for ByteDance Ltd., the company that runs both Douyin and TikTok, which is available only outside China. “If it weren’t for Douyin, I wouldn’t even be able to pay salaries,” Zhou says. She now gets hundreds of orders each day through the app. Zhou, 44, began streaming videos of herself preparing her specialty, braised pork knuckles, along with a link that allowed viewers to place orders for delivery. That changed last year, when the Chinese government shuttered Beijing’s restaurants to combat Covid-19.
As a middle-age restaurant owner who was neither interested in scrolling through viral videos nor likely to create such videos herself, Zhou Meiying never found a lot of use for Douyin, China’s most popular short-form video app.
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